Creator and an entrepreneur, with more then 30 years of experience of, company-branding, product co-ordination, product development, assortment development, production, shop development, shop-design, exhibitions, interior design; big hotel & house projects, store management, marketing & sales.

I create concept ideas; work with the visual branding and marketing, shop design, graphic design, 3-D design, product co-ordination/development, exhibitions, showrooms, hotels, interiors and styling. I have created hundreds of exhibitions/showrooms and shop in shops all over Europe, and won competitions such as best exhibition stand in England, and ”Best Boutique Hotel Awards for “Classic Elegance” - An Interior hotelproject in France.

Trained yoga & mindfulness teacher and have participated in numerous yoga-related courses and events in different parts of the world - working with the five senses is a priority in projects to enhance the experience for all clients.

CV

• Art teacher 
• Lager 157 - product visual merchandiser & shop manager
• Design House Stockholm - Shop manager/brand showroom and retail design co-ordinator for concept stores & exhibitions
• Sagaform - Product development, Product & Brand co-ordinator, communication, marketing, shop development & exhibitions
• Mique of Sweden - Brand communication, marketing, shop development & exhibitions
• afswedala - Owner, creator and startup in 2005 as a brand design consulting company 
• afswedala - Introducing the brand afswedala on the market. Managing director, brand vision, product development, production and design creator.
• Entreprenuer and shopowner.
• RAJ 108- For A Soulful Living - Owner & CEO, Brand manager, Assortment manager, content brand & media creator

Consulting business - working for following brands such as:

• Sagaform - Exhibitions, showrooms, shops & shopinterior
• Kosta Boda - Exhibitions & shop visual merchandising
• Kosta Linnewäfveri - Exhibitions & shop visual merchandising
• Eksjöhus - Interiordesign for permanent show houses
• LB-hus - Interiordesign for permanent show houses
• 8848 Altitidue - Exhibitions, shops and showroom. Shopdisplays
• Hans K - Furniture company. Marketing, broschures, catalogues, ads for Interior magazines, webpage, photostyling
• 3HO - Europe - Yoga & Mindfulness company. Graphic material
• Hotelproject Interiordesign France - Chateu Hotel Le Cagnard - Winner of “Best Boutique Hotel Awards” - Classic Elegance. Interiordesign an planning - solutions, collections for the rooms.
• The Interior by Wikholmform - Branding, assortment developer, graphic design, photostyling, catalogues
• ACG Nyström - Showroom & Offices
• Winters textil - Brand coneptual design, Webpages, broschures, photostyling, SoMe
• Private residences

and more..

My education has been multifaceted and included courses in art, decorative painting, wallpapering, 3D drawing programs, and vocational training as a Visual Merchandiser and decorator. I have also had the opportunity to work as a photo assistant, prop handler in theatre, and VM at a large furniture department store. My adventurous side also led me to internships in the West Indies and London during my education years.

Antiques and beautiful objects have always fascinated me, and they have become a central part of my design philosophy. I strive to create unique, stylish, and sustainable environments by integrating antiques, reuse, and natural materials together with modern and eco-friendly design furniture. With knowledge of how prolonged stress affects us, I have a strong belief in creating balanced and calm environments. Offering people the opportunity to feel as good as possible and reach their full potential is an important part of my work.

My design philosophy extends beyond the aesthetic and also includes a human perspective. Our core value is to use sustainable and environmentally friendly materials to create timeless and harmonious environments. I look forward to working with you, listening to your wishes and together creating something extraordinary and long-term satisfying. Thank you for being here and sharing this journey with us!

CEO – Ava Studio Interior Design Agency 2019 -

CV

• RAJ 108  Showroom - Visual merchandiser
• MIO Borås – Visual Merchandiser & Interior designer for numerous homes.
  
• LB-hus, Borås - Styling - Several houses
  
• The majority of private homes include the design of bathrooms, kitchens, social rooms as well as bedrooms and balconies.
  
• Gunnar Winter Textil - Formex fair stand
  
• Kinna Automatic - Skene Furnishing concept for entrances, lunch rooms, conference rooms, and office rooms.
  
• Kinna Automatic - Skene Concept on the outside with new facade colour, patio, plantings, and outdoor lighting.
  
• Ladan in Bosnäs - Furnishing manager for all materials and furniture choices for a total renovation of a party venue.
  
• Mera Konsultbyrå - Furnishing concept of office rooms, conference rooms, social spaces.
  
• Lockryd Padel - Lockryd Interior concept for the lounge and the SPA department, a new construction project with all material choices and furniture as well as interior design.
  
• Restaurang Köket - Interior design concept and all material choices as well as furniture and interior design as well as some custom-designed furniture.
  

Huvudsakliga styrkor och egenskaper: analytisk, affärsinriktad, kreativ tänkare, förståelse för både färg och form, content, samt kopplingen till försäljning och ekonomi. 

Min bakgrund började inom musik, close up magi och senare även ekonomi, rådgivning inom bank och försäljning. Efter några år inom bank så ville jag våga ompröva för att hitta en ny plats där mina tidigare erfarenheter kunde komma till värde men på nya sätt. 

Musiken och trolleri har lärt mig om hur man övar strukturerat och långsiktigt samt berör en publik och dirigerar deras förväntningar. Ekonomi och försäljning lärde mig att våga ompröva medoder och inställningar. Att analysera problem och lösningar från olika perspektiv. 

Foto och video i kombination med varumärkesupplevelse och att vara med och bygga upp ett företag från grunden 

CV

• Examen i Finansiell ekonomi Handelshögskolan Göteborg 
• Examen Musikhögskolan Klassisk gitarr. 
• FSG- B2B  telekom
• Banktjänsteman SEB huvudsaklig roll som bolånespecialist samt placeringsrådgivning. 
• RAJ 108 Photographer - Film

  Content brand & media creator

  Brand developerController

Egen företagare sedan 2011 

• Musik - Trolleri 
• Foto och video-uppdrag